15 May 2007
New NFL online video and audio policy
Posted by Joel under: Audio; Biz Dev; NFL; NFL.com; Video .
This has been talked about for a few months and teams are now distributing the New NFL policy to their respective local media. Bill Emkow at MLive.com, who apparently covers the Detroit Lions, posted the new policy on the sites blog. Emkow says the new policy will “will dramatically reduce the way MLive.com covers the Detroit Lions.”
ONLINE VIDEO AND AUDIO USAGE (New NFL Policy)
Credentialed third-party news organizations (newspapers, local TV stations, magazines, regional and national sports networks) are permitted to use up 45 seconds per day of video and audio content (combined) of interviews or press conferences with NFL employees (including, but not limited to, players and coaches) or team practice footage for online use.
Video and audio content may not be used live and may be archived for 24 hours. Video and audio content can not be permanently archived.
All third-party media using interview, press conference or practice footage either in video or audio form must include links to NFL.com or Detroitlions.com regardless of footage source. (Ex: For more information, go to www.nfl.com and www.detroitlions.com)
Video and Audio content can only be used in an editorial context (i.e., as links or sidebars to illustrate stories) and can not be presented in separate multimedia sections of third-party websites.
Integrated ads are not permitted. Video and audio content may appear on pages with banners and contextual ads, but ads may not be specifically related to the NFL video or audio content. Online video and audio usage policy is effective for gamedays and weekdays (mini-camp, OTA’s, training camp and regular season practice week).
There is no limitation of “talking head” audio and video content of reporters that does not include practice footage, press conferences or interviews with NFL employees.
